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FFS, It’s Only Toothpaste! Less Product Choice Please!

FFS, It’s Only Toothpaste! Less Product Choice Please!

by Gunter Richter | Apr 28, 2015 | Business Strategy

Having too much product choice is often a problem. I’ve written about this before but no one sums this up better than Barry Schwartz in his TED Talk, “The Paradox of Choice”.  Putting this into an everyday context, I’ve been thinking about...
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