Who’s the Pirate?

Who’s the Pirate?

Who’s the Pirate? Traditional ways of doing business have been under threat for a while now. I suspect that certain professions – such as healthcare, Doctors specifically – are immune in the short-term, but other industries, such as publishing, really do have...
How Much Does It Cost?

How Much Does It Cost?

As consumers, we make for an interesting study in many areas. One of the most fascinating areas however, is that of price and how we react to it. Often we will spend hours or days deliberating over a purchase of a few Pounds, but at other times, almost instantly make...
Obfuscation?

Obfuscation?

I recently watched a lecture by Barry Schwartz, called ‘The Paradox of Choice’ (available at http://www.ted.com/talks/lang/eng/barry_schwartz_on_the_paradox_of_choice.html). He spoke about the complexity that is introduced to us as consumers by providing too many...