by Günter Richter | Aug 20, 2021 | Personal
The treatment of personal data became mainstream when the General Data Protection Act (GDPR) came into force in 2018. Written into many countries’ laws, like the Data Protection Act (2018) in the UK, organisations that process personal data need to comply with these...
by Günter Richter | Dec 9, 2011 | Customer Management
As consumers, we are faced with a daily barrage of advertising, product endorsements, and special offers. Sometimes making a choice is really tough, but fortunately, there are a number of ‘tools’ at your disposal that can help you make decisions. Things like a price...
by Günter Richter | Sep 8, 2010 | Customer Management
I recently watched a lecture by Barry Schwartz, called ‘The Paradox of Choice’ (available at http://www.ted.com/talks/lang/eng/barry_schwartz_on_the_paradox_of_choice.html). He spoke about the complexity that is introduced to us as consumers by providing too many...
by Günter Richter | Jun 29, 2009 | Business Strategy, Customer Management
To many, the invention of the colour broadcast television was fantastic. Take fans of billiards or snooker for instance. Enjoying the game – where understanding the significance of the ball colours is crucial – was now possible on television. Wonderful! Now, how about...
