The Social Network. Reimagined.

The Social Network. Reimagined.

The treatment of personal data became mainstream when the General Data Protection Act (GDPR) came into force in 2018. Written into many countries’ laws, like the Data Protection Act (2018) in the UK, organisations that process personal data need to comply with these...
It’s a Tough Choice

It’s a Tough Choice

As consumers, we are faced with a daily barrage of advertising, product endorsements, and special offers. Sometimes making a choice is really tough, but fortunately, there are a number of ‘tools’ at your disposal that can help you make decisions. Things like a price...
Obfuscation?

Obfuscation?

I recently watched a lecture by Barry Schwartz, called ‘The Paradox of Choice’ (available at http://www.ted.com/talks/lang/eng/barry_schwartz_on_the_paradox_of_choice.html). He spoke about the complexity that is introduced to us as consumers by providing too many...